About SIA
Building the future of filmmaking — where AI meets human creativity
A precision storytelling platform for creatives to craft, collaborate, and own their stories with unprecedented flow and control.
A living, collaborative IP born from myth and science — ancient wisdom reimagined for a global audience.
Born from a belief that the most powerful stories are living entities, evolving with us.
We envision a world where diverse voices globally, amplified by AI, collaboratively build and own the next era of Living Storyworlds.
Inspired by the ethos of using ancient wisdom as a springboard for universal stories
Ancient roots. Infinite futures. A global ecosystem where creatives build storyworlds, with Sia evolving as a living, collaborative IP born from myth and science.
Our mission is two‑fold: develop Sia as an IP from ancient roots for a global audience, and build a platform empowering creatives worldwide to craft, collaborate on, and own their own living storyworlds with AI, collaborative tools, and programmable IP.
Stewards of the Vision
Nishtha is a product leader and senior developer working across AI, storytelling, and physical-digital products. She founded Sia to build an original storyworld and the technology around it, from creator tools to programmable ownership. She is currently at the Bennett Institute for Applied Data Science, University of Oxford, and previously built products at HubSpot and Harry's Inc. She holds an MSc in Machine Learning.
Avantika is a writer and surfer drawn to mythology, literature, memory, and the stories held by land and sea. She leads Sia's storyworld and IP development, shaping its characters, lore, and emotional core. Her work carries the depth of South Asian traditions into original stories for a new generation.
Prisha brings a marketing lens to how Sia's products and stories find their audience. She holds both a BSc in Management with Marketing and an MSc in Marketing from Royal Holloway, University of London, and has completed advanced professional training in digital marketing at Imperial College London. At Sia, she works across product positioning, audience insight, and growth at the intersection of AI, storytelling, and technology.
Hritik is a full-stack engineer working across Python, TypeScript, and AI-powered web applications. As a founding engineer at Sia, he is bringing the filmmaking workflows in SIA Studio to life, connecting story and character context with scene development, storyboards, and video generation. His work spans retrieval-augmented generation, reference consistency, and reliable generation pipelines, with a focus on giving creators clear, practical control from the first idea to a moving image.
Strategic guidance from industry leaders
Akshay is Head of Engineering at Agant, where he builds regulated stablecoin infrastructure. His experience spans payments, digital assets, and production-grade Web3 systems at organisations including Visa and Chainalysis. He advises Sia on programmable ownership, platform architecture, and how original IP can participate safely in emerging digital economies.
Janu is an applied ML researcher and product builder with more than a decade of experience across Mastercard, IBM, and Microsoft. He advises Sia on responsible AI, platform intelligence, and narrative tools that support creators without replacing their voice.
Sanjay is a filmmaker and screenwriter whose credits include Fissadi on Amazon Prime, Lantrani on Zee5, and the upcoming Civil Lines on Sony Liv. As the founder of Draft Zero, he works where screenplay craft meets AI-assisted development. He advises Sia on story structure, screenplay workflows, and keeping the writer's voice central.